Elizabeth types are all about extremes – strong, bold, intense and dramatic. You love making a statement and adding a touch of drama to everything you do. Rich, luxurious, lavish and ambitious, if it’s high end then you’re interested. Elizabeth’s gravitate toward strong and bold colours and some glitzy frosting to accentuate. These bombshells are highly intelligent, passionate, confident and self-assured. Your go-get-’em assertiveness means you get things down quickly. Big fans of instant gratification, if you want something done, you want it done now. Productivity and time management seems to be second-nature to you and your high drive for success and decisiveness make you fabulous solopreneurs. You combine the big, plentiful ideas of Marilyn’s with the attention-to-detail of Grace’s.

But all of this opulence can quickly turn sour if not reigned in. Yes, it’s over-the-top sometimes, but there is a fine line between quality and tackiness. Just be sure to focus on what is truly needed – we don’t need all the gold when a tasteful diamond accent or two will suffice.

Elizabeth’s can appear to be a bit detached and disinterested. They get a reputation as being intimidating and unapproachable due to their excessive natures. They bore easily and have a tendency to chase after the shiny things that capture their attention (online and offline). As a result, they can come across as superficial, snobby, overly dramatic and unemotional.

Elizabeth’s colour palette, naturally, is bold, rich, cool, and intense. Yes, it can contain neon colours. Colours are strong, clear and saturated. Elizabeth’s are the only type that balances pure black effectively. Statement colours such as black and white, red are found in this type. Anything from cool iced colours, to fluorescents, to the brightest gold metallic are fair game within this palette.

Elizabeth’s love graphic prints and illustrations, and images with some punch to them. Remember, it’s all about making a statement. Geometric shapes, pinstripes, strong lines and edges are favoured over circular shapes. AS for typography, keep it mostly simple with one stand-out luxurious font.

Media and graphics based businesses, specific illustrators, musicians, high-end designers, jewellers, retail, luxury businesses, finance, technology, big personalities, influencers.

Dramatic, decadent, cosmopolitan, edgy, bright, clear, glamourous, bold, strong, driven, ambitious, cutting-edge, decisive, productive, assertive, confident, distinctive, cool, chic, innovative, polished, dazzling, diamonds, metallic, glittering, unapologetic, leading, uncompromising, rich, luxurious, single-minded, opulent, focused, achieving, disciplined, dynamic, expensive, flashy, theatrical, precise, over-the-top, statement, extravagant, powerful, contemporary, vibrant, fashionista, compelling, captivating, lavish, daring, visionary, self-indulgent.

Despite her extravagant diva persona, Elizabeth had her fair share of insecurities. As a child she was terribly lonely; with no friends, boyfriends or proms, as she wasn’t allowed to date. As a result, she had no true inner self-confidence. And even though she had a cool, untouchable reputation, Elizabeth detested snobbery and was known as warm and big-hearted. She is still one of the most loved and memorable women of all time.